''Great partner, even better collaboration! Not only value for business, but it significantly improves our Customer Experience.''
client
Sebastiaan de Vries

Member of TUI BeNe Board,
Head of Customer Services TUI

“Working with them has been a game-changer for our company. Their AI solutions have given us a significant competitive advantage in the market.”
client
Stella Davis

Lovely Customer

“Working with them has been a game-changer for our company. Their AI solutions have given us a significant competitive advantage in the market.”
client
Dana Lake

Lovely Customer

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Meet Theo, TUI's digital travel expert

Theo is TUI's digital customer support champion. As an agent assistance tool powered by advanced AI, Theo handles questions about destination details, hotel amenities, booking policies, and travel requirements. Drawing on a comprehensive knowledge base with 12,000 destination articles, Theo can support 200 agents to seamlessly meet the needs of TUI's diverse customer base across various countries.

200
+

agents assisted

12,000
+

destination articles

25%

hold time reduction

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Theo keeps it consistent

Since travel inquiries vary seasonally in volume and complexity, Theo helps teams handle peak periods consistently. By automating information retrieval, Theo lets agents focus on personalized service. With Theo's support, agents confidently advise travelers while maintaining quality service.

How can we support more travelers without adding staff?

As TUI's service demands grow, so do customer inquiries. Rather than simply hiring more support staff, TUI implemented Theo, an intelligent digital assistant within the agent workflow. Accessible through the support system, Theo serves as the knowledge expert, understanding agent questions and quickly retrieving answers from TUI's extensive knowledge base.

Equipped with up-to-date information on destinations, hotels, and policies, Theo handles complex information requests efficiently. This approach allows TUI to maintain high-quality customer service while scaling more efficiently than would be possible by expanding the support team alone.

Theo's skills

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Answer Question

Quickly accesses multiple knowledge sources to solve customer inquiries with precision.

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Personal recommendations

Offers recommendations to the user based on their preferences, helping them make informed decisions.

Theo's journey

1
24/7 Knowledge support at scale

Provides agents with instant access to accurate information, allowing TUI to handle more customer inquiries without proportionally expanding their support team.

2
Smart information retrieval

Efficiently navigates complex travel information to help agents take over even the most challenging customer questions, empowering them to focus on building relationships with travelers.

3
The road ahead

Our vision is to create a Theo-first support system across all customer touchpoints, integrated with backend systems for personalized assistance throughout the entire travel journey.

customer Success stories
Building Futures

John, Woonbron's AI-powered digital finance assistant, transforms financial operations by providing automated invoice processing and email management 24/7. Available to handle finance tasks continuously, he processes over 35,000 yearly invoices while managing thousands of emails to deliver precise solutions for Woonbron's finance department.

Robbie, CitizenM's digital finance assistant, revolutionizes their accounting processes by automatically handling invoices and emails, enabling the team to focus on strategic initiatives while reducing errors and increasing efficiency.

Theo, TUI's AI-powered digital assistant, transforms travel support by blending efficiency with expertise. Available 24/7, it delivers instant answers while continuously learning to better guide agents on their customer service journey.

Thibault, TUI's digital travel assistant, transforms citytrip planning by delivering personalized recommendations in seconds. Combining expert knowledge with your preferences, it creates tailored travel experiences while bringing the travel shop right to your home..