Theo is TUI's digital customer support champion. As an agent assistance tool powered by advanced AI, Theo handles questions about destination details, hotel amenities, booking policies, and travel requirements. Drawing on a comprehensive knowledge base with 12,000 destination articles, Theo can support 200 agents to seamlessly meet the needs of TUI's diverse customer base across various countries.
agents assisted
destination articles
hold time reduction
Since travel inquiries vary seasonally in volume and complexity, Theo helps teams handle peak periods consistently. By automating information retrieval, Theo lets agents focus on personalized service. With Theo's support, agents confidently advise travelers while maintaining quality service.
As TUI's service demands grow, so do customer inquiries. Rather than simply hiring more support staff, TUI implemented Theo, an intelligent digital assistant within the agent workflow. Accessible through the support system, Theo serves as the knowledge expert, understanding agent questions and quickly retrieving answers from TUI's extensive knowledge base.
Equipped with up-to-date information on destinations, hotels, and policies, Theo handles complex information requests efficiently. This approach allows TUI to maintain high-quality customer service while scaling more efficiently than would be possible by expanding the support team alone.
Quickly accesses multiple knowledge sources to solve customer inquiries with precision.
Offers recommendations to the user based on their preferences, helping them make informed decisions.
Provides agents with instant access to accurate information, allowing TUI to handle more customer inquiries without proportionally expanding their support team.
Efficiently navigates complex travel information to help agents take over even the most challenging customer questions, empowering them to focus on building relationships with travelers.
Our vision is to create a Theo-first support system across all customer touchpoints, integrated with backend systems for personalized assistance throughout the entire travel journey.
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